How to keep your Business Stars in the fold.

There is nothing more magical than recruiting and amazing team and watching them thrive and grow and develop. There is nothing more frustrating than watching your stars start to become disillusioned or worse still leave.

Employee retention may be decreasing in younger generations (with over 21% of millennials having changed jobs in the last year) but there are things you can do to help stem the flow, which will save you money and time in the long term by avoiding having to find replacements for your top stars. Plus you will have a motivated team.

Here are the top 8 reasons why employees stay with a company and some tips on how you can work your magic to support them…

Dream team working together

1. They believe they are part of something special: the dream team.

Being part of a team is so important as it creates a community of people working towards a shared purpose or goal. As a company people need to feel as they all have a common purpose that they are part of something special and that everyone has a unique role in achieving the vision of the company. People are more likely to stay with a company when they are part of a team as they don’t want to let the team down by abandoning them because they know their role is important and valued. This is where culture comes in too -have a think about your culture. Remember it starts at the top – so what type of company are you creating?

2. They have purpose in what they are doing and believe in the company.

When people believe the work the they do is valued and has a purpose and meaning within the company, people are more likely to love what they do. People will stay with a company they work for longer if they feel the work they do is of meaning and is bringing value to the team – or what’s the point of doing it at all? Salary is not the all important criteria.

Hanging in there

3. They appreciate a high five!

We all love a high five from time to time. People after all need to feel their work is being appreciated to feel valued at work. This applies to all personality types but even more so those of a feeling preference. They need to feel their work is recognised as being important. If people don’t feel appreciated they may look elsewhere. So find ways to celebrate success and say thanks for jobs well done.

4. They appreciate and respect their co-workers, and enjoy being around them.

People who respect and appreciate their co workers tend to get along with them and the sense of team belonging is a big reason why people stay with companies. Feeling as though you can lean on your team and trust them to work with you is a crucial part of work place satisfaction. Team building and supporting each other are key here.

5. Invest in a coach and a mentor who encourages them.

People who stay with companies for long periods of time are encouraged to constantly do better and continuously learn. Mentors are there to offer advice and assistance during your time at the company, offering guidance to help you get to where you want to be in the future. By constantly learning and having someone to call upon for advice people feel as though they always have a safety net and are comfortable asking for help when they need it – encouraging them to want to stay at the company.

In addition hiring a coach (like myself obviously) will really give an outside perspective, an impartial point of view. It also shows the business is keen to support their rising stars.

6. They trust and value the business

People who trust the business they work for and the leaders who are part of the business are more likely to stay with the company longer. If people don’t trust who they work for they’re unlikely to feel passionate about the business. Leaders need to be role models for those who they work with, so the right attitude and culture is created throughout the company.

So be genuine and honest, upfront about what’s going on and try to keep a 2 way communication at all times. Be accessible and ‘walk the floor’ – don’t hide in offices. Empowering your teams to deliver also nurtures 2 way trust.

7. They are emotionally invested, and they genuinely care about the company.

People who stay with a company for a long period of time genuinely care about the business and are emotionally invested in the organisation. It shows they are passionate about what the company does, and they are passionate about contributing towards the company’s goals and growth. There is no way of making someone passionate about something, so it has to come from the individual. The culture, the brand and business values need to resonate. Team spirit, development such as coaching and culture are key.

8. They are treated right.

People will only stay with a company if they feel they are being treated fairly. People need to feel valued and it needs to be reflected in the amount their earning, their benefits and their workload. If they’re not treated fairly or there’s a better offer on the table, people are more likely to switch companies. Why stay when there is something better just around the corner? There needs to be the right balance between everything in someone’s work life for them to not to imagine the grass being greener. It is key everyone has the same opportunities and you don’t have favourites. Keep the communication channels 2 way – and listen to what your teams are saying. Really listen and then act on it.

So what will you do today to help keep your business stars in place? A great first step if you find you may be losing a start is to recruit a coach to help them.

Why not get in touch and see how I can help?

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