My Story

Born and bred in Sheffield, I crossed the Pennines in my early twenties, post University, and settled in Cheshire. A proud mum of three and wife of one. I have an absolute love of working with amazing people, marketing and branding with a twist of entrepreneurial flair. I’ve worked in marketing and sales for nearly 30 years (in my own consultancy for 10 of those), working with amazing brands like Cadbury, Wagon Wheels, Maryland Cookies, COOP, M&J Seafood, Durex, Lemsip and Arriva to name but a few.

I’m a change agent – an ex marketing director and corporate girl, with over 30 years of senior sales and marketing leadership experience. I’ve run my own business for over 10 years and I now help women to make that change and succeed. Helping them to find their passion so they can wake up everyday and love what they do!

Having led teams both large and small over the last 10 years, I shifted from doing, to supporting guiding and coaching my teams. This is when I found my Why – I really love helping and seeing the women I work with grow and succeed.

So this led me to become an accredited MBTI personality practitioner. I added to my toolkit of support, by becoming a Master Neuro Linguistic Programming, Time Line Therapy and Hypnotherapy coach and NVQ3 qualified dance fitness instructor

It’s amazing watching the shifts in my clients now, helping them move forwards, navigate the cross roads of life they often find themselves at. Helping them in their careers, build their companies and make all the right connections! Love it and I’d love to help you too …

Joolz is fantastic! She is incredibly personable and puts you at ease in every conversation. She has a real skill of asking the right questions and encouraging you to apply your reflections to life in and out of work. When we first met, I was doubting myself and unsure of what my next step should be, let alone how to make it. I have since secured a new role and know what I am aiming for long term. I genuinely would not be in this position without the support Joolz offered me!

Helen O’Connor
E-mail julie@primepersona.co.uk Hours Monday-Friday 9-9
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