Terms and Conditions




You must be over the age of 16 years (or above the relevant age of consent in your country) to use this website and any free or paid services we provide. On purchasing anything you consent to being over the age of 16 years.

In using this website, our free and paid services, membership, courses and digital content you are deemed to have read and agreed in full to the following terms and conditions, they form part of your contract with us for the provision of services.

The official text is the English version of the website. Any discrepancies or differences created in the translation to other languages are not binding and have no legal effect for any purpose.

These terms may be amended from time to time. In continuing to use this website and our services you confirm that you accept the terms and conditions in full at the time of use or purchase. These terms were last updated 24th September 2020.

The Website uses cookies, the terms of our Cookies Policy

By using the website and agreeing to these terms of use, you consent to our use of cookies in accordance with the terms of our Privacy Policy

The following terminology applies to these Terms and Conditions:

“Customer”, “Member”, “You” and ““““““Your” refers to you, the person accessing this website and accepting the Company’s terms and conditions of any services purchased or provided through this website. “The Company”, “Ourselves”, “The membership”, “We” and “Us”, refers to our company. “Party”, “Parties”, or “Us”, refers to both the customer and us. Any use of the above terminology or other words in the singular, plural, capitalisation and/or he/she or they, are taken as interchangeable and therefore as referring to same.

These terms and conditions are in accordance with English Law.

Contact information

PrimePersona is a trading name for Julie Linforth. This site is operated by PrimePersona, (“PrimePersona” “We” “Us”), refer to the owner of the website.

We are a sole trader.

To contact us email julie@primepersona.co.uk

Payment and Purchases

Payment is taken when you join the membership or sign up for a course or boot camp. Auto renewal is set up for the membership. By giving us your payment details, you give us permission to automatically charge your PayPal account, credit card or payment method as payment for the membership.

One-off or agreed payment periods are set up for boot camps and online non- member courses. There is no auto renewal on these as you gain lifetime access.

Please contact us first by email julie@primepersona.co.uk if you have a billing query, this enables us to rectify your query promptly.

Course and membership access is blocked if a valid payment card or method is not active, please add in your new card details should this happen and contact us at julie@primepersona.co.uk so we can reactivate your login as soon as possible.

General information

We will not pay any fees or costs from the purchaser’s bank or credit card provider for any dispute made to them. The purchaser must first contact us first so the matter can be clarified, and, in the case, there is a mistake then allow us the opportunity to correct it. We agree to resolving the matter within 14 days. Any fees or costs incurred to us by not following this process will be deducted off any refund due to you.

Cancellations, refunds, and termination

Please contact us at julie@primepersona.co.uk in the first instance if you wish to cancel or you have a concern you would like us to resolve.


You can cancel anytime. Your membership will expire at the next billing cycle. E.G. you want to cancel on the 1st and your next billing cycle is the 10th then you will be a member and have access till the 10th, after that you will not be billed. You will need to provide 7 days’ notice to cancel so we can ensure the auto renewal is stopped for you. You will lose access to any training modules in your membership learning area.

Should a member re-join then we would love to have you back. You may have benefited from preferential rates and offers when you are signing up. If you re-join you will have to pay the newly listed pricing and terms.

Boot camps and online courses

By purchasing these products, you are given immediate lifetime access to all the course and the associated material for your own personal use therefore no refund will be given. We clearly lay out what you will be getting from a particular course on the sales page and in any other communication before purchase, this will give you a full understanding of what to expect within the course. When you make a payment at checkout you agree to waiver your right of withdrawal. If you have any queries regarding your purchase you can email us at julie@primepersona.co.uk

Classroom courses or events

Consumer & Business:

  • A full refund will be given if 30 days’ notice is provided prior to the date or can alternatively reschedule for a future date or use the credit for something else
  • 14-29  days’ notice prior to course or event 100% credit towards another service or course we provide
  • 0-14 days’ notice a 50% credit towards another service or course we provide

General information

We will not pay any fees or costs from the purchaser’s bank or credit card provider for any dispute made to them. The purchaser must first contact us first so the matter can be clarified, and, in the case, there is a mistake then allow us the opportunity to correct it. We agree to resolving the matter within 14 days. Any fees or costs incurred to us by not following this process will be deducted off any refund due to you.

If a scheduled payment has been agreed you agree to pay all outstanding fees. Our aim is to work with you to reach an amicable agreement should there be a genuine reason for not being able to complete the staged payments as agreed. Failure to reach an agreement will result in legal or court proceedings.

For any outstanding payments we have the right to discontinue providing any services or training to you and you will lose access to login to your area and the private groups.

Should you have a complaint then please refer to the complaint’s procedure


We have the right to terminate your agreement, deny access and not pay any monies should you breach our terms and conditions or conduct any action or behaviour that is deemed unacceptable towards our members or course delegates. (E.G. bullying etc).

PrimePersona will continue to provide all access as agreed in these terms whilst the business is trading.

Passwords and Security

You must treat such information as confidential. You must not disclose it to any third party.

We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use.

Do not disclose any personal details such as date of birth, banking or financial information in any web enquiry forms, inbound phone call or emails.

Please keep your log in details secure and your payment details up to date. You are responsible for keeping your log in and payment details secure, just like you would be using any service. Do not share your log in details with anyone for security purposes. You agree to notify us immediately of any unauthorized use of your password or account or any other breach of security, and to ensure that you exit from your account at the end of each session. We cannot and will not be liable for any loss or damage arising from your failure to protect your password or account information. If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us by email or writing to us.

Payment processing companies and Merchants may have privacy and data collection practices that are different from ours. We have no responsibility or liability for these independent policies of the payment processing companies and Merchants. In addition, when you make certain purchases through our Programs, Products or Services, you may be subject to the additional terms and conditions of a payment processing company, Merchant or us that specifically apply to your purchase. For more information regarding a Merchant and its terms and conditions that may apply, visit that merchant’s Website, and click on its information links or contact the Merchant directly. Our secure payment providers Woo Commerce, PayPal and Stripe hold your payment details. These providers are all used by all major retailers.

Terms and conditions of using material, content, and copyright

Education and information purposes

The information contained on this website, the resources available for download and information accessed via the Training room are for educational and informational purposes only. ​ The information contained on this website and the resources available for download through this website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice.

Copyright and use of material provided by us

This Site and all the materials available on the Site are the property of us and/or our affiliates or licensors, and are protected by copyright, trademark, and other intellectual property laws. The Site is provided solely for your personal non-commercial use. We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it.  Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You may not use the Site or the materials available on the Site in a manner that constitutes an infringement of our rights or that has not been authorized by us. More specifically, unless explicitly authorized in these Terms of Service or by the owner of the materials, you may not modify, copy, reproduce, republish, upload, post, transmit, translate, sell, create derivative works, exploit, or distribute in any manner or medium (including by email or other electronic means) any material from the Site. You may, however, from time to time, download and/or print one copy of individual pages of the Site for your personal, non-commercial use, provided that you keep intact all copyright and other proprietary notices.

In the event that you sell a similar or competing product or infringe upon our intellectual property rights, we reserve the right to cease your access immediately, permanently and take legal action.

Copyright and use of material you provide to us

Whenever you make use of a feature that allows you to upload content to our site, or to make contact with other users of our site, you must comply with the content standards set out in our Acceptable Use Policy.

You warrant that any such contribution does comply with those standards, and you will be liable to us and indemnify us for any breach of that warranty. This means you will be responsible for any loss or damage we suffer because of your breach of warranty.

Any content you upload to our site will be considered non-confidential and non-proprietary. You retain all of your ownership rights in your content, but you are required to grant us and other users of our site a limited licence to use, store and copy that content and to distribute and make it available to third parties. The rights you license to us are described in Rights you are giving us to use material you upload.

We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our site constitutes a violation of their intellectual property rights, or of their right to privacy.

We have the right to remove any posting you make on our site if, in our opinion, your post does not comply with the content standards set out in our Acceptable Use Policy.

You are solely responsible for securing and backing up your content.

Rights you are giving us to use material you upload

When you upload or post content to our site, you grant us the  following rights to use that content:

Licences granted to the website owner.

Licences granted to other users of the site or third parties

Rules about linking to our site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

You must not establish a link in such a way as to suggest any form of association, approval, or endorsement on our part where none exists.

You must not establish a link to our site in any website that is not owned by you.

Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.

We reserve the right to withdraw linking permission without notice.

The website in which you are linking must comply in all respects with the content standards set out in our Acceptable Use Policy.

If you wish to link to or make any use of content on our site other than that set out above, please contact julie@primepersona.co.uk

Complaints procedure

Please email julie@primepersona.co.uk. We agree to come back within 7 days will a reply, this maybe a request for further information before resolving the issue.

Disclaimer, Protections, Liabilities and Limitations

The content on our site is provided for general information only as we are not conducting one to one coaching and training, so we are unaware of all your circumstances and requirements.

Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete, or up to date.

We are not responsible for websites we link to

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.

We have no control over the contents of those sites or resources.

User-generated content is not approved by us

This website may include information and materials uploaded by other users of the site, including to bulletin boards and chat rooms. This information and these materials have not been verified or approved by us. The views expressed by other users on our site do not represent our views or values.

How to complain about content uploaded by other users

If you wish to complain about content uploaded by other users, please contact us.

Our responsibility for loss or damage suffered by you

Whether you are a consumer or a business user:

We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents, or subcontractors and for fraud or fraudulent misrepresentation.

Different limitations and exclusions of liability will apply to liability arising because of the supply of any services to you, which will be set out in our Terms and conditions of supply.

If you are a business user:

We exclude all implied conditions, warranties, representations, or other terms that may apply to our site or any content on it.

We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:

use of, or inability to use, our site; or

use of or reliance on any content displayed on our site.

In particular, we will not be liable for:

loss of profits, sales, business, or revenue;

business interruption;

loss of anticipated savings;

loss of business opportunity, goodwill, or reputation; or

any indirect or consequential loss or damage.

If you are a consumer user:

Please note that we only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

We are not responsible for viruses and you must not introduce them

We do not guarantee that our site will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform to access our site. You should use your own virus protection software.

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored, or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities, and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately. 

Force Majeure

Neither party shall be liable to the other for any failure to perform any obligation under any Agreement which is due to an event beyond the control of such party including but not limited to any Act of God, terrorism, war, Political insurgence, insurrection, riot, civil unrest, act of civil or military authority, uprising, earthquake, flood or any other natural or man-made eventuality outside of our control, which causes the termination of an agreement or contract entered into, nor which could have been reasonably foreseen. Any Party affected by such event shall forthwith inform the other Party of the same and shall use all reasonable endeavours to comply with the terms and conditions of any Agreement contained herein.

Notification of changes

We will notify of any changes to terms and this website from time to time. On accessing this website, you agree to any new terms. When you sign an agreement, you are agreeing to the terms and conditions at the time of purchase, any subsequent changes you will be notified of. This was last updated on the 24th September 2020.

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